My Opinion

I've touched on many of the business aspects of Booster Juice, so as my last blog I would like to share my own personal feelings on Booster Juice. After a workout at the gym, or even before working out, Booster Juice always gives me that kick or energy revival that I need. The many different flavours almost make it difficult to decide on what smoothie to buy, but hey, the more the merrier. I have so many favourites and enjoy choosing a new type each time I go. I love sour tasting things, and there are many choices for me, and sweeter choices for those who don't enjoy sour foods. Some people may believe Booster Juice is too expensive to go to on a regular basis, but it fills me up for such a long time that I don't mind paying six dollars for a smoothie. And besides, I'd rather have a healthy fruit and energy pact smoothie than a Big Mac that is going to make me feel crappy and hungry an hour later. Booster Juice is definitely a great alternative from fast food for the busy person. I'm glad to see more and more Booster Juices popping up around the world and I hope they continue to do so, so that no matter where I am I have the option to buy a smoothie. Dale Wishewan did a great thing for Canadians and the rest of the world so I'd like to give him a big thank you. 

Booster Juice Goes Global

In a previous blog of mine I stated that Booster Juice started in Edmonton back in 1999 by Dale Wishewan. Since then, Wishewan, the CEO and founder has done substantial work to the growing company. Today, not only is Booster Juice the number one smoothie bar in Canada, but it has also become a worldwide franchise. In Canada, Booster Juice has locations in 9 provinces; however the company has also expanded to the United States with locations in Arizona, Oregon, Texas and Utah. Around the world there are also franchises in Brazil, India, Mexico, Netherlands and Saudi Arabia. Creating franchises around the world in only 14 years is very impressive if you ask me. 

Dale Wishewan does not seem to have any intentions in slowing down his great success in the smoothie industry. I am sure that in the next 10 years Booster Juice will expand further into countries that have not yet experienced this franchise and also create more stores in the countries that do have some Booster Juice stores. 

Do you think it is impressive how much Booster Juice has expanded in the past 14 years?
In the next 10 years how many more countries do you think are going to have Booster Juice stores?

 

Franchise or Chain?

I was wondering if Booster Juice was a chain juice bar or a franchise. A chain being a business that shares a central management and standard business methods, and a franchise being owned by an investor, managed by that individual, and supported by the company.

Upon my research, I have discovered that Booster Juice is a franchise. This means that each location is individually owned and ran, and the management has more freedom to make decisions regarding their store. In fact, the head office of Booster Juice owns less than 1% of all the stores worldwide.

To own a Booster Juice franchise is not very difficult at all. All you really need is some cash. To qualify, a person must have $500,000 net worth and $100,000 in liquid assets. To receive the ownership license, a fee of $25,000 is required and an investment of between $175,165 and $287,210. On top of all the large sum payments, two weeks of training is necessary at the head office in Edmonton. After that, you're on your way to running a successful Booster Juice. 

So who is going to be the next franchisee of a Booster Juice?

Marketing Strategies

From billboards on bus stops, to commercials on television, Booster Juice has advertised since the start of the company. On July 27th, 2006, Booster Juice beat the Guinness World Record for the World's Largest Smoothie. It took 7 blenders, 3 and a half hour, and over 740 litres of smoothie, which beat the past record of 333 litres of smoothie. Additionally, Booster Juice raised $1000 for the Canadian Cancer Society by selling the smoothie afterwards. This was very beneficial to the company and expanded their customers. 

Booster Juice now has a four year contract with the Toronto Blue Jays' player Jose Bautista that was signed in 2011. The campaign appears in billboards and television commercials around Canada, which Wishewan, the founder, assumes will appeal to a broad group of people. With Bautista's popularity, and skills as a baseball player, sports fans and non-sports fans are all very likely to have heard of him. Dale Wishewan's goal was to link Bautista's many home runs to his drinking of Booster Juice products. The campaign continues on today, and has been very successful in its process. 

Do you think the Bautista campaign obtained more consumers that are sports fans?

Have you seen these advertisements around your community?