From billboards on bus stops, to commercials on television, Booster
Juice has advertised since the start of the company. On July 27th, 2006,
Booster Juice beat the Guinness World Record for the World's Largest Smoothie.
It took 7 blenders, 3 and a half hour, and over 740 litres of smoothie, which
beat the past record of 333 litres of smoothie. Additionally, Booster Juice
raised $1000 for the Canadian Cancer Society by selling the smoothie
afterwards. This was very beneficial to the company and expanded their
customers.
Booster Juice now has a four year contract with the Toronto Blue Jays'
player Jose Bautista that was signed in 2011. The campaign appears in
billboards and television commercials around Canada, which Wishewan, the
founder, assumes will appeal to a broad group of people. With Bautista's
popularity, and skills as a baseball player, sports fans and non-sports fans
are all very likely to have heard of him. Dale Wishewan's goal was to link
Bautista's many home runs to his drinking of Booster Juice products.
The campaign continues on today, and has been very successful in its
process.
Do you think the Bautista campaign obtained more consumers that are
sports fans?
Have you seen these advertisements around your community?
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