Tuesday, 4 March 2014

Franchise or Chain?



I was wondering if Booster Juice was a chain juice bar or a franchise. A chain being a business that shares a central management and standard business methods, and a franchise being owned by an investor, managed by that individual, and supported by the company.

Upon my research, I have discovered that Booster Juice is a franchise. This means that each location is individually owned and ran, and the management has more freedom to make decisions regarding their store. In fact, the head office of Booster Juice owns less than 1% of all the stores worldwide.

To own a Booster Juice franchise is not very difficult at all. All you really need is some cash. To qualify, a person must have $500,000 net worth and $100,000 in liquid assets. To receive the ownership license, a fee of $25,000 is required and an investment of between $175,165 and $287,210. On top of all the large sum payments, two weeks of training is necessary at the head office in Edmonton. After that, you're on your way to running a successful Booster Juice. 

So who is going to be the next franchisee of a Booster Juice?


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